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Privacy Policy

Last Updated: December 20, 2025

1. Welcome and Overview

This Privacy Policy governs the data collection, processing, and privacy practices of our agency (referred to herein as "the Company," "we," "us," or "our") regarding our website, communications, and B2B digital marketing and Google Ads management services tailored for psychiatrists and mental health practices.

We recognize that our clients operate in a highly regulated profession rooted in absolute confidentiality. We are deeply committed to protecting the privacy of the clinicians, practice managers, and professional visitors who interact with our digital assets. This document outlines how we collect, use, maintain, and safeguard your practice's information.

2. Scope of This Policy

This policy applies exclusively to information collected through:

  • Our corporate website, landing pages, and contact forms.

  • Direct email, phone, text, or video consultations between your practice and our team.

  • The administrative and analytical tools we utilize to manage your B2B client relationship with us.

Important Boundary Note: This policy governs our relationship with you, the practitioner or practice entity. It does not govern your relationship with your patients. Our operations are strictly confined to top-of-funnel digital advertising management.

3. Strict Patient Privacy & Compliance Declaration (Non-Access to PHI)

Because you operate a psychiatric practice, data privacy boundaries must be absolute.

  • No Access to Protected Health Information (PHI): The Company does not collect, request, store, process, or transmit Protected Health Information (PHI). We do not require, nor will we accept, access to your Electronic Health Record (EHR) systems, intake portals, or patient medical histories.

  • Google Healthcare Policy Adherence: We strictly build and manage campaigns in compliance with Google’s Healthcare and Medicines advertising policies. This includes enforcing rules against personalized advertising (remarketing) based on sensitive health conditions, ensuring that individuals searching for mental health support are never tracked or retargeted aggressively across the web.

  • Anonymized Marketing Metrics: All campaign tracking we establish focuses purely on aggregate, anonymized advertising metrics (such as clicks, impressions, and form-fill counts) to measure campaign ROI without exposing individual patient identities.

4. Information We Collect

We collect two primary categories of information to efficiently run our business and optimize your marketing campaigns:

A. Information You Voluntarily Provide to Us

  • Contact & Practice Data: When you request a consultation, fill out a web form, or download resources, we collect your name, practice name, professional email address, telephone number, and clinic physical address.

  • Practice Characteristics: Information regarding your clinical focus (e.g., ADHD, adult psychiatry, adolescent therapy, addiction medicine), geographic target markets, scheduling availability, and estimated marketing budgets.

  • Credentials & Account Access: To execute our services, you may securely grant us manager-level access to your Google Ads account, Google Business Profile, and website analytics. We do not store your direct master passwords.

B. Information Automatically Collected (Web Analytics)

  • Log Data & Device Diagnostics: When navigating our website, our servers automatically log standard network data, including your IP address, browser type, operating system, referring URLs, and pages viewed.

  • Cookies and Tracking Technologies: We utilize cookies and functional tracking pixels to analyze website traffic patterns, keep our site secure, and optimize our own marketing efforts. You can control or disable cookies via your individual browser settings.

5. How We Use Your Information

We utilize the collected data strictly for lawful, professional business purposes, including:

  • Service Delivery: Crafting, launching, monitoring, and optimizing compliant Google Ads campaigns tailored specifically to your psychiatric practice.

  • Business Communications: Responding to your inquiries, scheduling your 15-minute consultations, and delivering transparent, monthly performance reports.

  • Invoicing and Financials: Processing secure retainer payments, managing billing, and issuing receipts for our professional services.

  • Website Optimization: Analyzing how clinicians interact with our web content to improve our service descriptions, page speeds, and user experience.

6. Information Sharing and Disclosure

We maintain a strict zero-tolerance policy regarding the monetization of your data.

  • No Sale of Data: We will never sell, lease, trade, or rent your professional contact information or practice data to third-party brokers, marketing lists, or software platforms.

  • Trusted Third-Party Service Providers: We may share your data with vital, highly secure software infrastructure partners who assist our operations (e.g., our website hosting providers, automated scheduling tools like Calendly, and secure billing processors). These partners are legally bound by strict confidentiality clauses and are prohibited from using your data for any independent purpose.

  • Legal Compulsion: We will only disclose your information if strictly required to do so by law, subpoena, or valid legal process, or to protect the safety, rights, and property of our agency, our clients, or the public.

7. Data Security Safeguards

We implement rigorous administrative, technical, and physical security protocols to defend your practice’s information against unauthorized access, alteration, disclosure, or destruction. This includes the use of encrypted secure socket layer (SSL) technology for data transmission, multi-factor authentication (MFA) on all marketing management accounts, and strict internal data-access restrictions among our team members.

While no digital transmission or storage method is 100% secure, we constantly review and upgrade our security measures to align with modern corporate standards.

8. Your Data Rights and Choices

As a professional client, you retain total control over your information. You have the right to:

  • Rectify & Update: Request corrections to any outdated or inaccurate information regarding your practice.

  • Data Deletion: Request that we permanently delete your contact details and business information from our systems (subject to active billing cycles or mandatory legal record-keeping requirements).

  • Opt-Out: Unsubscribe from any promotional emails or newsletters we may distribute by clicking the "Unsubscribe" link at the bottom of the email.

To exercise any of these rights, please submit a formal request to our privacy team at [Your Contact Email].

9. Changes to This Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time to reflect updates in digital privacy law, changes in Google's advertising infrastructure, or adjustments to our agency operations. Any revisions will be accompanied by an updated "Last Updated" date at the top of this page. We encourage you to review this page periodically to remain informed about how we protect your information.

10. Contact Us

If you have any questions, compliance concerns, or technical inquiries regarding this Privacy Policy or our backend data handling practices, please contact us at:

  • Company Name: BrandCatalyst

  • Direct Email: brandcatalyst.web@gmail.com